Farm Jenny

The Challenge

Farm Jenny’s founders had a vision: 24/7 horse monitoring. The inspiration for this product came from decades in the technology industry while owning a small horse farm. They understood that with horses, owners want to know where their animals are and that they are healthy and well.

From the start, they knew they wanted to use an embedded modem vs. a module in their design to obtain data on the movement and condition of the horses. They needed a solution that was easy to integrate and would reliably connect to the widest range of carriers, specifically in rural areas. For the first year they tried using a USB CAT M modem but struggled with reliable connectivity as well as the certification status of the modem.

When Farm Jenny prepared for full-scale production, they knew that they needed a new solution for cellular connectivity. The founding team had past experience with a module-down design & certification and did not want to repeat the costs, delays and experience of RF Engineering and certifications. Instead, they were seeking an end-device certified option that could be adapted to their unique needs. Farm Jenny also needed their product to be a simple purchasing experience for customers by offering a single product SKU with a wide range of carrier options.

"...Submitted a schematic review, which I thought was just a formality. Instead I received a very thorough review on the design with suggested changes."

-Rob Crouthamel, Co-Founder, Farm Jenny

The Solution

Farm Jenny selected the NimbeLink Skywire NL-SW-LTE-QBG96. This embedded modem was the best solution for their unique needs around connectivity, ease of implementation, buying experience and pace to market. This modem offers dual SIM construction, allowing for multiple carriers to be on the same device. Further, this modem’s use of LTE-M extends well into rural areas. The combined dual SIM and LTE-M features of this modem enabled the single SKU option for their customers and simplified the customer experience.

NimbeLink worked closely with Farm Jenny to ensure the robustness of their design. Co-Founder Rob Crouthamel stated that he “submitted a schematic review, which I thought was just a formality. Instead I received a very thorough review on the design with suggested changes.”

The Results

The relationship between Farm Jenny and NimbeLink has been extremely positive. Farm Jenny is now in full production with their product and is expanding into cattle and other farm-based sensing. The solution provides the level of monitoring and peace of mind that horse owners desire with reliable connectivity. Farm Jenny is now developing other products based on the same Skywire family of embedded modems. Learn more at farmjenny.com/iot.

Skywire Cellular Embedded Modems are the fastest
way to get cellular connectivity.

Skywire embedded modems dramatically reduce the cost, risks and timelines of IoT product development. With known-good RF engineering and fully validated software, Skywire allows you to focus on your application and not engineering cellular radios. Standardized connectivity gives you flexibility to update and alternate radios for new geographies, carriers and technologies. Further, our embedded modems are “End-Device Certified”, meaning your end-product will not need to go through the complex process of carrier certification. This is critical for the first release of your product and each iteration as you obtain market feedback. Skywire modems significantly reduce time-to-market and are ideal for product development through large-scale production. All Skywire modems are patented and backed by industry leading documentation and expert-level product support.


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